About Us

Our Story

We’re four friends, who love great coffee and meaningful experiences. Every time we enter a new coffee shop or marketplace we feel bombarded with endless options. That’s the problem we are out to solve: Coffee should not be overwhelming it should be simple, reliable, and exciting!

Our Mission

We’re here to make specialty coffee a truly personalized and digitally-enhanced experience. We have one goal: to make sure you can enjoy the best cup of coffee of your life, every single day. By combining technology with the expertise of world-class roasters, we find the perfect match for your unique taste profile.

Our Product

Every order is carefully crafted to bring you two coffee experiences: one bag that’s tailored to your individual taste, and a second, smaller bag to surprise you. This additional bag is designed to broaden your coffee horizons, showcasing the incredible diversity and depth that specialty coffee has to offer.

Why Digitally-enhanced?

We believe in coffee journeys, not in coffee types. Everyone has the right to their taste and everyone should be offered the opportunity to explore more. Join us on this personalised journey, your taste is unique and we want to celebrate it! You can give us instant feedback on every coffee bag, helping us continuously tailoring a journey you won’t forget.

Your QR-code to join the rabbithole

Sometimes, you just want an amazing cup of coffee, sometimes you would like to go deeper than any label can bring you. The QR code you will find on each bag is your entry point to all the information you can wish for, only when you wish for it. Explore with us all the wonders of coffee, one unforgettable cup at a time.